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CPMA offers a wide range of marketing research and consulting
services to manufacturers of building materials and construction products. These include:
- Marketing Planning and Assessment.
- Marketing Research.
- Competitive Analysis and Benchmarking.
- Distribution and Value Chain Studies.
- New Product Planning and Development.
- Acquisition Identification and Evaluation.
- Assessment of Diversification Possibilities.
- Assessment of Technologies.
- Focus Group Moderation and Analyses.
CPMA has been successful because it provides a wealth of
experience tackling problems unique to suppliers of construction-related products
and services. Complete and in-depth knowledge of the environment in which products
and services are specified and sold is critical to success. CPMA knows how important it is to
create the right foundation for the development of effective and focused marketing
and business plans. These plans deserve the best foundation of marketing information
available including, among others:
- Complete Market Characterization and Forecast.
- Channels of Distribution Analysis.
- Pricing Analysis.
- Determination of the Competitive Situation.
- Analysis of Product and Marketing Requirements. (Merchandising, Literature,
Promotion, Displays, Customer Service, Delivery and Inventory Policies, etc.)
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