Success in the building materials and construction products industries requires more than the right product at the right price. To achieve a dominant and profitable market share requires a marketing strategy and plan based on a fundamental knowledge of the marketplace in which the product is promoted and sold. This knowledge includes, among others, a complete understanding of these key elements.

• The varying distribution channels through which the products get specified, purchased, and installed.
• The positions of all key competitors active in the market, including the strengths and weaknesses, distribution policies, selling efforts, promotional strategies, service levels, and overall marketing strategies of each.
• Relative positions of competitive products - pricing, product attributes and characteristics, etc. and, more importantly, the identification of what is most important to the key influencers in the purchasing decision.
• The critical elements in marketing and promoting the products.

With more than thirty-two years in providing marketing research and planning services to the industry, Construction Products Marketing Associates (CPMA) has consistently provided its clients with these types of information and strategic recommendations for sales and profit improvement.

  CPMA looks forward to working with you in the development of specific business improvement strategies for sales increases in your markets. Contact Us today to discuss your unique market information needs.